Wolverine has again signed Verde PR to plan annual industry celebration at Outdoor Retailer Winter Market 2013. Verde will be responsible for creating and executing all of the event
details in conjunction with World Sound Productions.
Last year, Wolverine staged a concert at the Outdoor Retailer Winter Market tradeshow that featured Michael Franti and Spearhead.
Kelly Redinger, Wolverine Director of Marketing stated, “The shows we’ve hosted at past Outdoor Retailer winter tradeshows have proven to build remarkable momentum for Wolverine Brand. The show is a place where we can connect with friends and colleagues, and there is no better way to show our appreciation to the industry than to continue this annual celebration.”
Kristin Carpenter-Ogden, founder and president of Verde PR, stated, “We are thrilled to partner with the Wolverine team and look forward to another successful event at Outdoor Retailer. Wolverine is an iconic brand in the outdoor world and we look forward to increasing this awareness among the trades.”