Wolverine Worldwide appointed Michael Hebreard as vice president and general manager for the company’s Cushe brand. Hebreard will assume the role currently held by Guillermo Perez, who
will take on the newly established position of vice president, Latin
America for Wolverine Worldwide.  Most recently, Hebreard served as vice president and GM of Harley-Davidson, a position he has held since
2008.

A seasoned manager and experienced leader in brand building, he
has led the Harley-Davidson team in achieving strong growth and
exceptional profitability. He previously served as the brand’s National
Brand Director and Marketing Manager.

John Estes will replace Hebreard as VP and general manager for its Harley-Davidson business.  Both longtime, proven Wolverine veterans, Hebreard and Estes will be responsible for driving the continued momentum of the Cushe and Harley-Davidson brands, with a particular focus on expanding revenue and distribution opportunities.
 
Estes joins the Harley-Davidson team from his previous position as vice president of sales for the Wolverine brand.  During his long tenure with Wolverine, which has included a number of key sales positions with progressive responsibility, Estes has developed strong relationships with key business partners and has continued to grow the Wolverine business – experience that he will now bring to his new role with Harley-Davidson.