FLW Outdoors, the worlds leading tournament fishing organization, announced Wednesday that Wolverine has signed a sponsorship deal. Terms of the agreement were not disclosed.
Wolverine is proud to enter this relationship with FLW Outdoors, said Todd Yates, VP Marketing & GM Apparel for Wolverine. Wolverines extensive range of premium products including boots, shoes, apparel and gear aligns perfectly with FLW Outdoors and the outdoors men and women who participate in outdoors-related activities.
As part of the sponsorship, Wolverine will receive exposure across all platforms of FLW Outdoors, including tournaments and other outlets.
We are proud to announce our new partnership with Wolverine and look forward to supporting and promoting their portfolio of products through the FLW platform, said FLW Outdoors Executive Vice President & Chief Marketing Officer Trisha Blake.
