Winnebago Industries President and Chief Executive Officer Michael Happe and other company leadership team members provided its 2025 strategic plan targets during its Investor Day meeting and an overview of its long-term strategies, business updates and perspective on the outdoor lifestyle industry.
Happe highlighted how the company has undergone a successful transformation and continues to build on its enterprise capabilities in innovation, consumer insights, enterprise marketing, business development and operations to propel its future growth engines. He also noted that Winnebago Industries has a strong track record of performance, growing revenue from $1 billion to $5 billion between Fiscal 2016 and 2022.
Happe commented, “Over the past seven years, we have been laser-focused on enhancing and strengthening our enterprise portfolio of premium brands, which are all connected by golden threads of quality, innovation and service. The success of those initiatives has created a more diversified, resilient and high growth business with strong profitability. Our performance shows that our strategy is working while our team continues to deliver outstanding performance in the face of a volatile macro environment.”
Happe also discussed Winnebago Industries’ ability to perform through economic cycles, win in the marketplace and create value for shareholders. “We are confident in our future as we continue to build a strong financial foundation, flexible operating model and leading market position. We continue to explore inorganic opportunities that support our long-term vision and create value for shareholders with a clear path to achieve our 2025 targets.”
The Winnebago Industries leadership team expanded on the company’s enterprise strategic priorities and discussed how the company continues to prioritize investing in areas of the business that will drive growth across the portfolio including the Advanced Technology Group, consumer insights, leadership capabilities, supply chain strength and optimizing the company’s operating model to maximize profit margins.
2025 Targets
Happe and Chief Financial Officer Bryan Hughes revealed Winnebago Industries’ 2025 strategic plan targets. Winnebago is targeting $5.5 billion in net revenue, 15 percent non-RV revenue, 15 percent North American RV market share, and 10 percent North American pontoon market share. Additionally, Winnebago Industries is aiming to achieve 19 percent gross margin, 13 percent adjusted EBITDA and $400 million free cash flow. Happe noted, “Achieving these targets in 2025 will create long-term, sustainable value for our shareholders.”
