Vitamin Shoppe announced its expansion into South Korea with the launch of the website, a directly-owned and operated e-commerce business.

Under the setup, The Vitamin Shoppe’s health and wellness products will be delivered directly from the United States, with door-to-door shipping in three days on average to anywhere in South Korea.

The Vitamin Shoppe has also launched branded digital storefronts on 20 online marketplaces in South Korea, including 11st, Auction, Coupang, Domeggook, G9, Gmarket, Interpark, Lotte, Naver, Qoo10, Shinsegae, and Smelchi.

Sharon Leite, CEO of The Vitamin Shoppe, commented: “South Korea is one of the largest e-commerce markets in the world serving a digitally-savvy population, which aligns perfectly with our online launch strategy. Korean consumers are highly health-conscious and many customers have first discovered The Vitamin Shoppe while visiting the United States. They now have the ease and convenience of ordering directly from our South Korea website, as well as via our online marketplace partners. We look forward to adding brands, products, and services in South Korea as The Vitamin Shoppe continues to grow its international footprint in new growth markets.”

The South Korea launch is The Vitamin Shoppe’s second launch into the Asia market, after opening two stores in Vietnam with a local partner under a country license agreement in January 2021. The company also operates country license agreements in Panama, 8 stores; Guatemala, 10 stores; and Paraguay, 3 stores.

Photo courtesy Vitamin Shoppe