Chicago-based Wilson Sporting Goods Co., a subsidiary of Amer Sports, launched the Wilson Custom Racket Shop, an online experience that allows tennis players to design a Wilson performance tennis racket to their personal specifications. The platform was created by Wilson LABS, the innovation hub at Wilson, as a result of athlete feedback.
Wilson Advisory Staff Member and ATP ranked No. 11 Grigor Dimitrov is the first Tour player to utilize the Wilson Custom Racket Shop and is now playing with the Pro Staff racket he designed through this experience.
“It’s an honor to be the first player to design a custom racket on this platform as it’s always been a dream of mine and that day has arrived,” said Grigor Dimitrov. “This has never been done before and everyone is going to be wowed by this experience. What I love most is that you don’t have to compromise performance to get all the benefits of designing your own racket – your own piece of art, your own statement piece – exactly the way you want.”
“We share our players’ point of view that their racket is an extension of who they are not only as athletes, but, more importantly, as individuals,” said Hans-Martin Reh, general manager, Racquet Sports. “We built this dynamic and completely new customization experience to put the player in control of how their racket looks and feels, so their equipment expresses who they are on court. This is an exciting next step for our brand as we look for more ways we can fuse best-in-class performance with design and really push tennis equipment into even more compelling and highly personalized areas.”
When on the Wilson Custom Racket Shop players can select a 2017 Wilson Pro Staff, Blade or Burn model that best fits their style of play. Athletes then customize their racket by selecting from a wide variety of options, including different finishes, frame colors, color options for the three and nine o’clock positions on the racket, and multiple options for decals, grommets, bumpers, logos, model names, metal letterings and grips.
Players can also select Grigor Dimitrov’s exclusive racket graphics. Additionally, athletes can add a message or name to personalize the final product.
The Wilson Custom Racket Shop offers a socially sharable user experience on a mobile-friendly website, allowing every racket creator to share with family, friends, teammates and coaches through email and on social media channels.
Wilson Tennis’ new Custom Racket Shop can be found at wilson.com/customrackets.
Photo courtesy Wilson
