Jordan Spieth begins his first-ever Global Tour with Under Armour, debuting his first signature UA golf shoe, the Spieth One.
The multi-country tour kicks off in Tokyo, Japan followed by Seoul, South Korea, Los Angeles, USA and Mexico City, Mexico before the shoes’ global retail debut on March 1.
Throughout the tour, Jordan will share his passion for the game of golf and his focus on the detail of his craft with fans around the world.
“I couldn’t be more excited to officially unveil my first signature shoe, the Spieth One, with Under Armour,” said Jordan Spieth. “I worked closely with the Under Armour footwear team to design an innovative shoe that is grounded in the details of my game. The opportunity to unveil my signature shoe with the amazing fans here in Tokyo is extremely humbling and an experience I will never forget.”
The Spieth One is being introduced as engineered “Down to a Science;” a nod to the level of detail by which the shoe was designed, and mirrors Spieth’s precise approach to his game on the course.
Spieth worked in close collaboration with Under Armour to craft the shoe, which is waterproof, features rotational resistance traction, and a dual durometer outsole.
“This is an exciting moment for the Under Armour brand and the UA Golf category. We’re honored to introduce the Spieth One on the first stop of the 2017 Spieth One Global Tour,” said Kevin Ross, general manager, Global Golf, Under Armour. “With engaging activations, unique cultural experiences and more, we are showcasing Jordan’s love of the game and Under Armour’s commitment to providing world-class product, all while driving the game of golf forward on a global scale.”
Photo courtesy Under Armour
