Wiivv launched a Kickstarter campaign for Wiivv Custom Fit Sandals, which are designed and 3-D printed to give the wearer biomechanical support.
“Big footwear brands still don’t grasp the fact that 14 billion unique feet need 14 billion unique solutions,” said Wiivv CEO and Co-Founder Shamil Hargovan. “In an industry dominated by mass produced products, and offshore supply chains, we’re proud to offer one-off custom products at scale.”
Wiivv mobile app for users take five photos and measurements of their feet, and more than 200 data points are then digitally mapped and processed with computer vision software. The data is used to determine strap placement and 3D printed arch support for each foot.
“After the success of our insoles, Kickstarter backers started requesting a sandal,” said Co-Founder Louis-Victor Jadavji. “Flip flops are part of our summer uniform, yet traditional models are detrimental to foot biomechanics. The general market wasn’t addressing this issue, so we decided to tackle it head on.”
Photo courtesy Wiivv
