Wigwam, the performance sock company, has named John Strong as their new western director of sales.

Strong comes to Wigwam with an extensive background in sales and sales management that began with Nike in the late nineties. He has been instrumental in managing and growing several very prominent shoe brands during his professional sales career including, Nike, Sketchers, and more recently Donald J. Pliners DMSX shoe line.

“Wigwam feels very fortunate to have John as part of our Wigwam sales management team. His work history, sales management experience and professionalism add to our strong team and we welcome his efforts in moving Wigwam forward, said Jim Einhauser, VP of sales and marketing at Wigwam.

Strongs territory will include everything west of the Mississippi and is comprised of 7 independent manufacture rep agencies.