White Mountain, the footwear manufacturer offering classic styles focused on comfort at an accessible price point, has expanded into men’s and boys’ footwear.
Following the company’s acquisition by American Exchange Group in January 2023, the White Mountain brand expanded into various product categories, departing from its longstanding emphasis on women’s footwear over the past four decades.
In June 2023, the brand introduced a girls’ footwear line, and now, its introduction of men’s and boys’ collections extends the brand’s influence in the casual footwear space to cater to a broader audience and strengthen its industry position.
The men’s collection offers dress casual to sneakers from $60 to $100. The boys’ collection features a range of casual to dressy options, including loafers, drivers, boots, sneakers, and sandals. Available in youth sizes 13 to 4, ranging from $25 to $60.
The first collections for men and boys are scheduled to be launched in Spring 2025 and will be available on the brand’s e-commerce site, with retail and specialty stores to follow.
“Over the last forty years, White Mountain has consistently provided cost-effective, on-trend, quality footwear. This unwavering commitment, coupled with significant growth prospects, drove our decision to acquire the brand in January 2023. Our venture into men’s and boys’ footwear marks a significant milestone for White Mountain, reaching a broader consumer base and building new retail partnerships,” remarked Alen Mamrout, CEO of American Exchange Group.
The American Exchange Group manufactures and distributes its proprietary brands, custom private label brands and exclusive licensed brands, including footwear, tech wearables, watches, jewelry, handbags, and fashion accessories.
Image courtesy White Mountain
