Whatnot, the live shopping platform in the U.S., has raised $260 million in a Series D funding round co-led by DST Global and returning investor CapitalG, Alphabet’s independent growth fund.
The latest round brings the company’s valuation to $3.7 billion, a 2.5x increase since its $1.5 billion valuation in September 2021.
Other participating investors included Bond and returning investors Andreessen Horowitz (a16z) and YC Continuity.
The capital raised will facilitate continued investment in the in-app live and social commerce marketplace and allow the company to launch additional categories for collectors and enthusiasts.
Whatnot provides live shopping experiences for collectibles, including sneakers, trading cards, sports cards and memorabilia, rare toys, and more.
Whatnot, most recently, hired Xinan Wu, previously at Citadel Securities, as head of Infrastructure and Agnieszka Podsiadło, previously at Lyft, as head of Core Product Engineering, to scale engineering and enhance the platform experience for buyers and sellers.
To further build its community, Whatnot has launched activations and partnerships with artists, including Fat Joe, YouTuber and investor Logan Paul and the exhibiting company Fan Expo. The company also introduced its omics publishing arm, Whatnot Publishing.
