What The Fin Apparel, a lifestyle surf brand headquartered in Greenville, SC, hired Marcella Franseen as director of operations and Dalton Coker as chief of staff while announcing two promotions.

Franseen has worked as the director at Piedmont Women’s Center and as the chapter leader at the Neuroimmune Foundation. Coker previously worked as associate campus pastor at NewSpring Church in Greenville.

Gaye Holt was promoted to director of finance. Previously she had been the director of administration and operations. Drew Horton, a 20-year veteran working in branding and apparel, was promoted to vice president of sales and development.