The World Federation of the Sporting Goods Industry (WFSGI) has made it official, appointing Emma (Mason) Zwiebler as permanent WFSGI chief executive officer May 1, 2024. The decision was taken at a recent WFSGI Board Meeting in London after Zwiebler’s successful term as Interim CEO since November 1, 2023.

“The Board and I have been very impressed with Emma’s leadership of the WFSGI team as we work towards implementing our 2025 Strategic Plan,” said WFSGI Chair, Andy Rubin.

“I’d like to thank the WFSGI Board and chair Andy Rubin for their support and guidance over the past six months and I look forward to delivering on our 2025 Strategic Plan with the wider WFSGI team and our members, offered Zwiebler. “I’m excited to lead the WFSGI through our next phase of growth and plan to double down on our ESG and Physical Activity priorities with our members. Together we make a strong collective to work towards reducing our impact on the planet and inspiring more people to live active, healthy lifestyles.”

Rubin said Zwiebler has both tremendous expertise in the sporting goods industry and the passion to deliver the WFSGI purpose to unite and support the industry in creating a healthier more active world for all.

“She has proved herself to be an innovative and inclusive leader and we’re looking forward to reaching new levels of industry collaboration with Emma at the helm,” continued Rubin.

The trade association said Zwiebler and her team have a busy summer ahead as they bring to life the World Health Organization Memorandum of Understanding on Physical Activity with the wider WFSGI membership. They will also continue to activate their partnership with the International Olympic Committee which includes the Uniform Support Program for Paris 2024 athletes and the Road to Paris Pilot Program.

Zwiebler joined the WFSGI six years ago where she previously held the position of VP for Strategic and External Affairs. Zwiebler is a Trustee of the charity Switch the Play Foundation. A former international badminton player, she also worked as a sports lawyer at Squire Patton Boggs and held various roles in sports organizations including British Showjumping, British Triathlon, and Chelsea Football Club.