West Marine Appoints Chief Commercial Officer

West Marine, Inc. appointed Stacey Renfro as chief commercial officer. She joins the company’s senior leadership team reporting to Eric Kufel, CEO.

• Renfro is a seasoned executive with more than 25 years of experience in e-commerce, marketing, planning, merchandising, and customer experience. Most recently she was CEO at mDesign leading the expansion of the brand into new categories, new selling channels and developing brand partnerships. Before mDesign in 2020, Renfro was the chief digital and customer experience officer for The Vitamin Shoppe. She has also held several executive leadership positions at Pier 1 Imports and spent nine years in senior merchandising, allocation, planning, and eCommerce positions at JC Penney.

“We are extremely pleased to welcome Stacey Renfro to the West Marine team,” said Kufel. “Through her complex growth initiatives and game-changing strategies, she has built lifestyle brands and transformed omnichannel retailers to accelerate digital strategies. Stacy’s passion for boating and the category along with her skill sets and proven track record of success will be an immediate asset to West Marine as we look to enhance our merchandising, productivity and customer experience.”