Wenger, maker of the Genuine Swiss Army Knife and Precision Outdoor Equipment, agreed to a three-year title sponsorship of the Patagonian Expedition Race. Beginning in 2009, the international event which has become known as “the last wild race” will now be called the Wenger Patagonian Expedition Race and the official event logo will carry the Switzerland-based companys famous Swiss flag emblem.
Peter Hug, Chief Executive Officer of Wenger SA, said, “We are delighted to extend our involvement in and support of the Patagonian Expedition Race. Its a unique human challenge conducted in an environment where preparedness is everything and precision multi-discipline tools for the job are vital exactly the principles on which our company was founded over 100 years ago.”
Stjepan Pavicic, Patagonia Expedition Race Director, said, “In 2002, we began the large undertaking of organizing the Patagonian Expedition Race. From the beginning, we have focused on creating an experience that is not only a physical and mental challenge, but one that sends a message to the world: we must protect and preserve this remote and pristine region of Chilean Patagonia. Today, our event is bringing this message to the world, and we are proud to have a global company of Wengers caliber to join our quest. The brand, its products and its corporate philosophy fit perfectly with our initiative.”
The Wenger Patagonian Expedition Race is the only adventure race worldwide that has been granted an official partnership by an Olympic Committee. The 2009 race will again follow the events successful international challenge format.
Approximately 60 athletes, from nations including USA, Canada, China, Australia, Germany, Croatia, Israel
