Weatherby, a manufacturer of rifles, shotguns and ammunition, hired Taylor Whitney as their brand coordinator.
In her role, Whitney will work closely with Weatherby Director of Marketing Taylor Nahrgang. “I’m looking forward to elevating our brand’s social media and digital expressions to reflect the refinement of Weatherby firearms,” Whitney said.
In addition to social media curation and management, Whitney will coordinate business to business, email marketing programs, manage production of printed and digital communications and participate in other marketing initiatives including catalog creation, website updates, video production and more.
“Weatherby’s digital and online image is critical to the growth we intend to achieve over the coming years, and Taylor’s social media expertise is essential to ensuring our digital share of voice,” Nahrgang said.
