Indoor cycling brand Wattbike hired Ahmed Khodja as the director of direct-to-consumer, a new role for the company.

In this role, Khodja is responsible for Wattbike’s global DTC vision, transforming online and offline consumer experience by leveraging the company’s omnichannel foundations and heritage in elite sport. He joins Wattbike with a “formidable track record in e-commerce strategy, following a decade working for Fanatics.

It’s a pivotal time for the Wattbike brand as they continue to ramp up marketing activities to raise brand awareness, market share, and visibility as they go into the winter training season. Khodja will also support B2B commercial growth, as the company recently launched the distribution of the Wattbike Atom via distributor partners in China, Singapore, Thailand, Japan, and Hong Kong.

Stephen Loftus, CEO of Wattbike said, “We’re absolutely delighted to welcome Ahmed to the Wattbike team—his depth of experience in e-commerce across international markets and innate understanding of the sports industry means I’m confident that he’ll accelerate our global e-commerce strategy, and take the brand to new audiences and markets. He will support us in our quest to become the world’s leading training platform with ecommerce at the forefront of our strategy, opening the Wattbike brand up to newer audiences to continue to improve the health and performance of fitness enthusiasts across the world.” 

Khodja said, ‘I’m delighted to be joining the passionate team at Wattbike and to be taking on such a pivotal role in the brand’s plans for international growth. Wattbike is loved by elite teams and athletes around the world with good reason; their credentials and quality of product set them well apart from their competitors. I’m very much looking forward to helping shape the brand’s digital future, using my extensive experience of e-commerce and connections within the industry.”

Photos courtesy Wattbike