Walmart plans to add the Justice tween brand to 2,400 stores and Walmart.com timed with back-to-school shopping.
Justice, geared toward girls ages 6-to-12, closed its 826 stores as part of the summer 2020 bankruptcy of former parent company Ascena Retail Group.
The Justice back-to-school collection at Walmart includes more than 140 items across tween fashion, jewelry and accessories, bedding and bath, backpacks, stationery, skateboards, and tech accessories. The line, which includes athleisure offerings, will debut in September.
“Justice is a popular brand our customers know and love, and with the back-to-school shopping season underway, this new collection comes at the perfect time for our customers looking to elevate their style,” said Denise Incandela, executive vice president, Apparel and Private Brands, Walmart. “We’re thrilled to partner with Justice as its exclusive fashion retailer as we continue to expand our assortment and add new national brands, offering customers quality, on-trend and accessible style at an incredible value.”
“Bringing Justice to Walmart is such a natural fit,” said Ralph Gindi, president of Bluestar Alliance, the owner of Justice. “Justice connects to so many girls in an incredibly impactful way, we wanted to make sure even more consumers would have the opportunity to grow up with the brand. Justice was previously available in 1,000 brand stores and now it is carried in 2,400 Walmart stores nationwide. This is truly an exciting moment for Justice and its core consumer.”
Photo courtesy Walmart