The PeopleForBikes Coalition announced that Walmart signed on as one of its newest members. Daniel Trujillo, Walmart’s executive vice president and global chief ethics & compliance officer, has been appointed to the Coalition’s board of directors.
“It is perfect timing for Walmart to join the Coalition, and I am honored to be a member of the board,” said Trujillo. “Bicycling plays a significant role in my life, personally as a triathlete and professionally as Walmart’s sponsor for our alternative transportation initiative. I look forward to what we can accomplish together to make bicycling better for everyone.”
“As one of the world’s biggest bike sellers, having Walmart join our Coalition to improve bicycling participation and the bike business is a natural extension of our work,” said PeopleForBikes President and CEO, Jenn Dice. “Walmart has big goals on active transportation, sustainability and combating climate change, and they really believe in the power of the bike. Even their headquarters is located in one of the best places to mountain bike in the world. We couldn’t be more excited to have them on board and we look forward to what we can accomplish with their support and leadership.”
Walmart set a commitment in 2019 to encourage 10 percent of their associates to take active transportation to get to and from work within the next five years. These goals go hand in hand with PeopleForBikes’ work at all levels of government to position bikes as a solution to improve Americans’ health, connect communities, boost state and local economies, strengthen the nation and protect the planet.
“As the newly named mountain bike capital of the world, Bentonville is serving as the best-in-class example for other communities that are building recreational trail systems,” said Trujillo. “I’d like to see a similar designation for bicycle commuting, not only for Walmart, but for the region we call home. Our 10 percent active transportation goal is just the beginning. We’re in a great position to be a model for other businesses and communities to join the movement.”
“The unexpected popularity of bikes during COVID-19 shutdowns brought millions of Americans back to bicycling or on a bike for the very first time. They are riding for fun, for mental and physical health and for safe transportation,” said Dice. “We are thrilled to have Walmart join our industry leaders to help keep the bike boom going.”
Walmart associates and leaders will have a hand in supporting and growing bike participation and the bike industry, working alongside suppliers and independent bike dealers through PeopleForBikes’ campaigns and initiatives.
