Southern California-inspired activewear brand Vuori launched in the UK, France, Germany, Ireland, Netherlands, Australia, and Canada, marking the company’s global rollout announced late last year.
Consumers will have access to the brand via e-commerce and in select markets. Vuori also announced it would be sold wholesale through partnerships with Selfridges, Brown Thomas, Cotswold Outdoor, Barry’s Bootcamp, and Bever.
In October 2021, Vuori was valued at $4 billion by SoftBank Vision Fund 2, which invested $400 million in the brand. Both the investment and valuation are believed to be among the largest in history for a non-public apparel company.
“We are proud to announce Vuori’s first-ever expansion outside the U.S.,” said founder and CEO Joe Kudla. “We are infinitely grateful for our team, who have helped bring this shared vision to life and are thrilled to bring Vuori’s new perspective on performance apparel to these new markets. 2022 will be Vuori’s biggest year yet, and we look forward to sharing much more in the weeks and months ahead.”
Photo courtesy Vuori
