Volcom signed an agreement to become the official apparel sponsor of the U.S. Snowboard team. Volcom will replace Burton.
Volcom, a modern lifestyle brand rooted in board sports, today announced that it will be the official apparel partner of the U.S. Snowboard Team. The partnership includes outfitting the Snowboardcross, Slopestyle/Big Air, and Halfpipe teams through the 2022 Beijing Olympic Winter Games.
The line features Volcom’s signature technical features, including Zip Tech, a patented zipper system that allows the wearer to zip the powder skirt of virtually any Volcom Snow jacket into any Volcom snow pant – allowing no gaps for the snow to penetrate. The official U.S. Snowboard assortment will also include Volcom’s proprietary Thermal Defense System (TDS), which features 3-layer jackets with strategically-placed down paneling to maximize warmth without overheating.
“We are so excited to be the official outfitter of the U.S. Snowboard Team. To have the Volcom stone be worn by the best athletes, on the highest of stages in this sport is an honor,” said Todd Hymel, CEO of Volcom. “As we celebrate 20 years of Volcom Outerwear, this partnership ushers in a new era of our history. Performance and innovation are the foundation of everything we do at Volcom. We look forward to working closely with all the athletes to gain insights, so we can continue to create best-in-class, elevated product.”
“Volcom is a brand that has strong ties to snowboarding,” said U.S. Ski & Snowboard President and CEO Tiger Shaw. “We have an opportunity to embark on the journey to the 2022 Beijing Olympic Winter Games together, and I believe that’s powerful. Alongside a strong and balanced roster of riders as well as an elite coaching staff, the Volcom partnership lays the groundwork for the athletes to perform at the highest level and continue to push the boundaries of competitive snowboarding.”
Volcom will outfit both the men and women of the U.S. Snowboard Team, including athletes, coaches, and support staff. The U.S. Snowboard Team uniforms will feature Volcom’s pinnacle product in outerwear, hoodies, gloves, hats, and beanies. The collection design nods to U.S. heritage with pops of red, white, and blue, as well as stylized camo prints. Key styles featured in the official assortment includes Men’s TDS Infrared Jacket and Women’s Nya TDS Jacket, both of which incorporate Zip Tech and Thermal Defense System (TDS).
Athletes will wear Volcom at World Cup, World Championship, and National events, as well as official training camps globally leading up to and during the 2022 Olympic Winter Games in Beijing.
In April, the Authentic Brands Group acquired Volcom’s intellectual property from Kering.