Volcom opened a new flagship in Mexico City.

The all-new, 850 square-foot store – Volcom’s first in Mexico – is situated in Centro Santa Fe, one of the Latin America’s largest shopping malls. Surrounded by gleaming highrises, city parks, & college campuses, this prime location in the city’s southwest corner is an ideal backdrop for bringing the Volcom vibe to Mexico.

“Mexico is an important territory for Volcom and our development in the LatinAmerica region.  We are very excited to have our first store open in the heart of Mexico City.  It provides a great platform to express the brand and showcase our premium product offering.   Look for a second store to open late in the first quarter of 2016,” says Randy Childress, VP of International.

In the lead-up to the grand opening, Volcom oversaw a top-to-bottom custom build-out of the space, creating a full-immersion retail experience that highlights the depth, diversity and unmistakable character of the brand. The store offers the full spectrum of Volcom products for Men, Women, and Youth-from the award winning Mod-Tech Boardshorts, Volcom Brand Jeans, the store offers a complete collection of apparel, footwear and accessories.

The kickoff celebration drew a crowd of hundreds, including artists, musicians, models, and media who joined high-profile Volcom pro skaters Ryan Sheckler & David Gonzalez for the all-day bash. Mexican Volcom skaters Mario Saenz and Michael Scott as well as iconic Puerto Escondido surfer Oscar Moncada represented the local contingent, creating an energized, cross-cultural vibe that perfectly captured why a Volcom store in Mexico City is a perfect fit for the brand and the “True To This” movement.

Globally, Volcom now has 46 stores.

In South America, Volcom also operates stores in Lider Caracas, Venezuela; Margarita Island, Venezuela; Tolon Caracas, Venezuela; Buenos Aires, Argentina; and São Paulo, Brazil.

In North America, Volcom has stores in Santa Barbara, CA; Lahaina (Maui), Hawaii; Whalers Village (Maui), Hawaii; Boulder, CO; Waikiki (Oahu), Hi; Las Vegas, NV; Calgary, Ab, Canada; Edmonton, Canada; Winnipeg, Canada; Calgary, Ab, Canada; Fort Mcmurray, Canada; Santa Monica, CA; Kona (Big Island), Hi; Quebec City; Newmarket, Ontario, Canada; Mississauga, Ontario, Canada.

Its European stores are in Hossegor, France; Stuttgart, Germany; Berlin, Germany; Bordeaux, France; Falmouth, England; Munich, Germany; Barcelona, Spain; Chamonix, France; Nantes, France; Biarritz, France; Lyon, France; Les 2 Alpes, France; Toulouse, France; Marseille, France; and Aix-En-Provence, France.

In the Asia-Pacific region, stores are in Kuta, (Bali) Indonesia; Tokyo, Japan; Kuta (Bali), Indonesia; Osaka, Japan; Tokyo Bay, Japan; Okinawa, Japan; Byron Bay, Australia; and Coolangatta, Australia. It has one store in Africa in Durban, South Africa.