Vittoria Industries North America (V.I.N.A) has partnered with The Bike Cooperative to offer its retail members rebates on all purchases of Vittoria, 3T, Geax and Selle Italia products as well as receive additional incentives, including stock rotation, exclusive group buying discounts, and 60-day right of first refusal on all closeouts and specials.
Through the stock rotation program, Vittoria takes back unsold products dealers purchased directly from the company and replaces them with with new SKUs until the retailer dials in the optimal product mix for their store. A dealer who has never sold Cyclocross tubulars, but is looking to expand their offerings could use the program to purchase Vittoria Cross Tubulars. If the tires failed to sell by end of the season, the dealer could swap them out for different products.
“Vittoria and Geax have a legacy of comfortable, reliable, resilient tires, and the Selle Italia and 3T brands are celebrated worldwide for their quality,” said Scott Barrett, president of The Bike Cooperative. “Our member retailers are very pleased to see these brands in the Co-op.”
“The combination of these brands takes the quality of our vendor partnerships to a whole new level,” added Bike Co-op director of supplier relations Nat McAllister. “Most dealers think that stocking boutique Italian parts would be difficult to turn. But with keystone margins, stock rotation and closeout opportunities on some of the finest parts in the world, this will no longer be an issue for our members, which is something they’re very excited about.”
Vittoria National Sales Manager Rick Dyer said The Bike Cooperative provides significant growth and exposure opportunities for V.I.N.A. brands with its network of strong retailers.
“At the same time, we feel the exclusive incentives and programs like our Selle Italia ID Match fitting will be beneficial to stores who take bike fitting seriously, want to offer their customers higher quality saddles, and upgrade to premium aftermarket parts,” Dyer said.
The Bike Cooperative is a member-owned cooperative with a mission of improving the profitability of independent bike retailers. The Bike Cooperative provides members with exclusive product specials and rebates, consumer financing and credit card processing programs, comprehensive customer loyalty and marketing services, and training in management and sales.
Vittoria Industries Ltd. is the world’s leading manufacturer of bicycle tires, with an annual production of more than 7 million tires and 900,000 famous tubulars and cotton tires. The group owns two brands: Vittoria for road tires, GEAX for MTB and trades several third party brands in some countries (3T, Fox in Italy; 3T and Selle Italia in the US).
