Sears Holdings, the largest U.S. retailer of fitness-related products, has agreed to integrate the NetpulseOne digital fitness platform into the FitStudio by Sears web community.

FitStudio by Sears provides resources such as exercise programs, video workouts and expert advice. The NetpulseOne platform will provide FitStudio community members with new tools to track their fitness and nutrition with leading third-party apps and devices like FitBit, MapMyFitness, BodyMedia, and MyFitnessPal. Additionally, Netpulse's xID identity system is integrated in many treadmills and other fitness equipment so customers can easily sync and track fitness activity from their Sears-purchased fitness equipment as well as the equipment in their local fitness center.

“NetpulseOne services will help motivate FitStudio members by providing them the ability to create and track fitness goals, join local and national challenges, and recognize accomplishments,” said Chris Westall, GM/director, e-commerce experience at Sears Holdings. “We are excited to be working with Netpulse and look forward to continuing to expand the integration of our use of the platform to engage members with our brand and connect to other services like our Shop Your Way rewards platform.”

Headquartered in San Francisco, Netpulse Inc., is a media and data services company focused on delivering dynamic, interactive products and experiences to active-lifestyle consumers. Netpulse delivers a personalized media experience that makes exercising more enjoyable and rewarding. The company’s media products, which are available through exercise equipment in fitness centers, home fitness equipment, and through mobile applications, provide advertisers with direct one-on-one access to a highly engaged audience that is difficult to reach through traditional media.

“Connected fitness equipment, devices, and apps are changing the way consumers exercise and socialize around fitness,” stated Bryan Arp, Co-Founder and CEO of Netpulse, which counts August Capital, Javelin Venture Partners and DFJ Frontier among its investors. “We have created a platform that provides a new way for companies to engage their customers under their brand. Sears, as the largest seller of fitness products, has a huge opportunity to utilize fitness technology and services to connect and reward consumers after their initial purchase.”