Vista Outdoor, Inc. and water sports products manufacturer Sport Dimension, Inc. announced the renewal of their Jimmy Styks LLC brand license covering stand-up paddle boards, inflatable stand-up paddle boards, kayaks, and water mats.
Vista Outdoor acquired Jimmy Styks in 2015 and began a brand license partnership with Sport Dimension Inc. in 2020. Jimmy Styks offers nearly 30 SKUs in epoxy and inflatable boards, as well as accessories. The brand, which is part of Revelyst’s Outdoor Performance platform, offers key water sports growth opportunities for Revelyst following Vista Outdoor’s planned separation of its Outdoor Products segment into a standalone public company.
“We are excited to announce the continuation of our brand license partnership with Sport Dimension Inc., which will keep the Jimmy Styks legacy intact for years to come,” said Jordan Judd, president and general manager, Outdoor Performance, Revelyst. “The brand’s inflatable paddleboards, kayaks and accessories are unsurpassed in the market, having received accolades in numerous publications for innovative, user-friendly designs. Having a category leader like Jimmy Styks is a boon for Revelyst as we look to grow the brand’s product offering and market reach.”
“At Jimmy Styks, our passion for water sports transcends the ordinary,” said PJ Elbing, brand manager, Sport Dimension Inc. “Whether you’re embarking on a tranquil journey across a serene lake, navigating through coastal waterways, or embracing the thrill of a river run, you can trust our products to offer unmatched stability, agility, and resilience. We don’t just make inflatables; we meticulously craft a harmonious blend of convenience, performance, and durability, setting benchmarks that challenge our traditional hard counterparts. We’re extremely pleased to partner with Revelyst and invite water sports fanatics to experience the Jimmy Styks difference.”
Vista Outdoor’s portfolio includes Bushnell, CamelBak, Bushnell Golf, Foresight Sports, Fox Racing, Bell Helmets, Camp Chef, Giro, Simms Fishing, QuietKat, Stone Glacier, Federal Ammunition and Remington Ammunition.
Photo courtesy Jimmy Styks
