Vista Outdoor Inc. (NYSE:VSTO) launched a new conservation campaign meant to reflect the broader goals of its customers outside shooting sports.
Dubbed “Conservation Counts,” the campaign aims to reflect the values, goals and work being done by paddlers, cyclists and other outdoor enthusiasts the company serves through its acquisitions of CamelBak, Jimmy Styks and the Bell, Giro and Blackburn brands. For instance, a list of eight “core tenets” published on the company’s updated corporate sustainability site lists “our responsibility to leave the world in a better condition than how we found it” first.
“As a leading outdoor sports and recreation company, Vista Outdoor is a strong supporter of conservation,” said the company’s CEO Mark DeYoung. “We created the Conservation Counts campaign as a way to align our company’s many conservation-related efforts and share our overarching approach to supporting conservation of wildlife and wild places. Our company has a very diverse consumer base, who are interested in many different outdoor activities, and we believe that all conservation efforts count, no matter how big or small. We are committed to conserving our natural wonders, resources and public lands for all outdoor enthusiasts to pursue their adventures.”
Through the sale of the company’s firearms, archery and ammunition products, Vista Outdoor generated nearly $84 million in excise taxes in its fiscal year 2016 to help fund wildlife conservation in the United States.
In addition to conservation, the company’s corporate social responsibility (CSR) showcases its commitment to safety, community service and diversity and inclusion.
“Whether it’s through our commitment to safety in the work place, giving back to those in need, serving military members and veterans, or supporting diversity and inclusion in our workforce, we understand the important role that Vista Outdoor can play in making the community – and the world – a better place. We are committed to being a good corporate citizen.” said DeYoung.
Vista Outdoor’s Shooting Sports and Outdoor Products segments’ products are sold at leading retailers and distributors across North America and worldwide. The company is headquartered in Farmington, UT and has manufacturing operations and facilities in 13 U.S. States, Canada, Mexico and Puerto Rico along with international sales and sourcing operations in Asia, Australia, Canada, Europe and New Zealand.
