Vimazi, the maker of pace-tuned running shoes, partnered and Simon Bartold to be the exclusive distributor for the brand in Australia and New Zealand. Bartold, a podiatrist, also works with Asics and Salomon as a development consultant and an advocate for the design of running shoes based on running pace.

With the inclusion of Bartold, Vimazi intends to strengthen its position as a key player in the footwear running category in the Aussie and New Zealand markets.

“Simon brings his wealth of expertise to Vimazi at a critical time in modern running shoe evolution and promises to help better connect with runners searching for health and performance in their footwear,” said Vimazi CEO Scott Tucker. “I can think of no better person to bolster our team and connect our technology to running health than Simon Bartold.”