Victorinox Shifts to Paper Packaging for Knives, Multi-tools

“As a brand that just celebrated 125 years of iconic design and innovation, as well as a long heritage of environmental responsibility, we are proud to incorporate more sustainable packaging into our product line with Natralock,” said Victorinox Swiss Army, Inc. president, Rick Taggart. “Our collaboration with MWV has resulted in a better-designed, more responsible and consumer friendly package that we believe will help amplify the experience with the Victorinox Swiss Army brand.”

Natralock is a paperboard-based alternative to plastic clamshells. The proprietary technology behind Natralock creates a high-strength, tear-resistant package that can easily be opened with scissors, leaving a smooth, safe edge and preventing the “wrap rage” commonly associated with opening traditional plastic clamshell packaging. It uses 60% less plastic on average than petroleum-based PVC clamshells and uses about 65% less energy in production. It’s made from sustainably sourced paperboard with a clear plastic APET or RPET bubble.

 “Given MWV’s unique global capabilities, we are able to meet Victorinox Swiss Army’s needs on an international level throughout the supply chain,” said Jeff Kellogg, vice president of MWV’s Natralock packaging business. “MWV also provided design and emotional rebranding strategy support to Victorinox Swiss Army to capture new select niche audiences. Our ability to maneuver in those markets allows us to control the production of our packaging, ensuring that the look and feel of the Victorinox Swiss Army products in Europe is consistent with its branding in the U.S.”

In production, Natralock can be run through most existing sealing machinery, making the transition from clamshells quick, easy and inexpensive. Victorinox will be displaying the new packaging at Outdoor Retailer Winter Market Jan. 21-24.