Vibram named PJ Antonik as marketing manager. Antonik is responsible for developing, managing and integrating U.S. marketing strategies for the FiveFingers and soling business and aligning them with Vibram’s global brand vision.
Antonik joined the company early 2011 as a customer service representative and was promoted to pr and communications associate within six months. This month he was once again recognized for his outstanding work with a promotion to marketing manager.
“PJ has demonstrated impressive initiative in his work with the marketing staff and our colleagues in Italy and China,” said CEO and President Mike Gionfriddo, Vibram USA. “It is a pleasure to recognize him for all of his marketing talents and we look forward to his future successes.”
Antonik’s duties will include managing the marketing team, and creative agencies. He is responsible for overseeing and executing all aspects of the marketing plans for FiveFingers, Vibram soling and Vibram Disc Golf. Additionally, Antonik will identify opportunities for growth; analyze market research to determine the value of marketing communication programs and manage additional projects as assigned by the CEO.
Headquartered in northern Italy with US offices based in Concord, MA, Vibram is recognized worldwide as the leader in high performance soles for outdoor, recreational, work and fashion footwear. and is relied on by the world’s greatest climbers and athletes. In 2006, Vibram introduced its first finished product: Vibram FiveFingers.
