Vibram is utilizing its mountaineering expertise by introducing the company’s first snowboarding outsoles in partnership with K2. Three K2 high-end models will be on the market for winter 2004/2005.

“Vibram USA’s work on behalf of K2 illustrates our ability and desire to expand into new markets by drawing on years of mountaineering product expertise,” explained Tony Post, president of Vibram USA. “Well known for its superior grip and traction, the Vibram sole provides a standout feature for K2. We continue to forge these types of productive and long-lasting relationships with a wide variety of niche markets in the outdoor industry.”