Increasing its marketing expenditures in an ongoing effort to appeal to a younger, broader audience, Vibram will unveil an advertising campaign this fall. The company has secured CerconeBrownCurtis to produce a series of print advertisements, scheduled to run from fall 2005 through 2006.
“Vibram continues to expand its business into new segments like trail running, mountain biking and snowboarding, explains Tony Post, president of Vibram USA. ” Our goal is to create a campaign that drives awareness and communicates core brand values to both new and core audiences.”
Located in Boston, CerconeBrownCurtis is a full service agency that brings to Vibram deep footwear, outdoor and consumer products experience.
“We share a deep passion for the outdoors with Vibram,” says Joey Curtis, partner at CerconeBrownCurtis. “Equally as important, our product experience from SperryTop-Sider to Dunham to Timberland prepares us to successfully promote the Vibram brand.”
Scheduled to run from the fall of 2005 through 2006, the print advertising campaign will target outdoor monthly publications. Humorous and irreverent ads will drive home Vibrams core values of grip, traction and durability.
