Vibram FiveFingers has launched a Youtube video detailing the making of its controversial barefoot running
microsite describing their revolutionary running model,
the Bikila. At www.youarethetechnology.com, two fit athletes sport nothing but Vibram
FiveFingers Bikilas and multiple tattoos extolling the virtues of
In a statement, Vibram stated, “Besides the provocative message,
the site is also stoking viewers' curiosity. How did they come up with
the concept, and, more importantly, how did they apply all those
Vibram said it provides answers to these questions on a Youtube video: http://www.youtube.com/watch?v=eFwgupPvzdg.