Panache Cyclewear, Co. appointed Kevin Burnette to vice president of sales. Burnette comes from Competitor Group where he led endemic sales for all
media and event properties including VeloNews, Triathlete, Inside
Triathlon and Competitor print and online titles, and the Rock 'n Roll
marathon series.  

Burnette will head up sales for the growing cycling apparel company located in Boulder, Colorado.

Kevin has been a leader in cycling-related account management with media, manufacturing and retail organizations. He joined Inside Communications (acquired by Competitor Group in 2005) as an Advertising Account Executive for VeloNews. Prior to joining VeloNews Burnette was an accomplished Inside Sales Rep for American Bicycle Group. Before joining ABG, Kevin worked at Cycle 360 Bicycles in Austin, TX where he was the top selling rep. Burnette is a competitive endurance athlete and holds a B.A. in Economics from the University of Texas.

Panache Cyclewear, Co. has experienced triple digit growth every year since it launched in 2007. Burnette will manage the continued growth and development of all the company's sales channels including custom apparel, specialty retail and online.

Said Panache Cyclewear CEO, Don Powell, “Kevin is a huge score for Panache Cyclewear, Co. His industry knowledge, sales leadership, and professionalism are top notch in the bike industry. He's the perfect addition to the Panache Cyclewear brand.”

Launched in 2008 by former professional cyclist Don Powell, Panache Cyclewear's offerings include custom team/club apparel for racing; style-driven training/riding apparel, and sweet casual wear.