In advance of a major relaunch for FiveFingers during Spring 2021, Vibram Corp. (USA) announced Monday it has decided to stop selling its FiveFingers products directly to Amazon USA, allowing the brand to fully support its retail partners.
Fabrizio Gamberini, global chief brand officer and president, Vibram Corp., said: “As part of Vibram’s emphasis on elevating consumer experiences together with more direct, personal relationships, we had to take a strong decision in our distribution strategy. Earlier in the summer we made the choice to stop selling our Vibram FiveFingers product directly to Amazon USA. This isn’t a decision we took lightly. But Vibram is a Brand. We will continue to invest in strong, distinctive partnerships for Vibram Corporation with other retailers.”
Vibram Corporation has been recruiting third-party sellers with Vibram products so that the merchandise is still widely available on the site.
“The yellow octagon logo is instantly recognizable around the world,” Gamberini said. “Amazon might be the most visible commercial vehicle, but we are heavily investing in our brand, in key segments, and in our business partners. We’re accelerating the growth dimensions of our business with new players around the country.”