VF Imagewear has renewed its strategic licensing agreement with the National Football League for fanwear products across various distribution channels. The NFL renewal agreement will continue through the first quarter of 2012.
The agreement renews an agreement signed in 2002. Over the past five years, VF Imagewear has been a leading supplier of men's t-shirts, fashion knits, woven tops and bottoms, sweaters and vests, as well as t-shirts and a broad array of fleece products decorated with NFL team logos in the mid-tier, mass and other channels.
“VF Imagewear has enjoyed a close, winning relationship with the NFL for many years. To gain the NFL's trust for an extended period of time is very gratifying. More importantly, it ensures that NFL fans will continue to receive quality products designed around their favorite teams and our retail partners will continue to receive dependable, responsive service,” said Ed Doran, President of VF Imagewear, Inc.
Susan Rothman, the NFL's Vice President of Consumer Products, said, “We are pleased to extend our partnership with VF Imagewear. VF Imagewear serves our fans with quality apparel and enhances their enjoyment of the NFL year-round.”
