VF Corp., parent of Vans, The North Face, Dickies, Jansport, Icebreaker, and Timberland brands, has appointed Abhishek Dalmia as EVP and chief operating officer (COO) and principal operating officer (POO), effective April 3, 2025.
In this new role, Dalmia will oversee the company’s corporate strategy, transformation, digital technology, and supply chain operations. He joined the company in March 2024 as EVP and chief strategy, transformation and digital officer.
Before VF Corp., Dalmia was a managing director and partner at Boston Consulting Group (BCG), advising clients, including apparel and footwear companies, on digital-led e-commerce, brand management and marketing, consumer analytics, artificial intelligence and technology. Before BCG, he was the SVP of Digital at Lululemon Athletica, Inc. where he reportedly led the company’s e-commerce, digital marketing and analytics organizations globally.
Dalmia also held several key leadership roles at Dell Technologies, Inc., including leading marketing functions, e-commerce businesses and new ventures to drive digital growth and innovation.
Dalmia started his career with General Electric Company and then worked for Citibank before joining Dell.
Images courtesy VF Corp.