VF Corporation will open a new office in the heart of London’s Soho next Spring to help fuel growth in the U.K. market.
The business has signed a lease on a new 15,000 sq. ft. office in the Axtell Soho building. The space will house offices, showrooms and design spaces. The new space will also include three completely new floors, external terraces and a landscaped roof garden.
Martino Scabbia Guerrini, VF’s EMEA group president, said in a statement, “Axtell Soho is a beautifully crafted building in one of the world most vibrant and forward-thinking locations in central London.
“We would like to bring the most advanced and innovative expression of our brands to the heart of London to strengthen trade relationships, fuel our growth in the UK market.”
He added, “The close interaction between this facility and our VF brand stores in Regent Street, Oxford Street and Carnaby Street will also create the opportunity to amplify and evolve the engagement with consumers.”
Simon Tann of Levy Real Estate said, “Axtell Soho’s combination of leading-edge design, a Soho location, stunning offices, terraces and a rooftop garden space were key to attracting an occupier of VF’s calibre.”
VF’s brands include Vans, The North Face, Timberland, Wrangler and Lee.