Verde Brand Communications, a full-service, integrated public relations, marketing and consulting agency, announced the addition of veteran outdoor industry professional Christina Erb LoVullo to its team.
Erb LoVullo joins Verde Brand Communications from Hayter Communications, Inc., where she led public relations initiatives for Helly Hansen and Cascade Designs, Inc., for close to seven years.
“Christina’s journalism background and strong industry communications experience make her a great fit with Verde,” said Kristin Carpenter-Ogden, founder and CEO, Verde Brand Communications. “Our people are our product, and having Christina join Verde exemplifies our commitment to hiring and retaining the very best people in the industry.”
Erb LoVullo has a rich background in print and online media, previously serving as an assistant editor for the Outside Buyer’s Guide and a gear editor for Alpinist magazine. Her work has appeared in The New York Times, Men’s Journal, Outside, Skiing, Foreign Policy, Travel + Leisure, Gear Patrol and SNEWS, among others.
“I’ve long admired Verde’s work and its stable of top-tier brands,” said Erb LoVullo. “I’m excited to join Verde’s inspiring team and look forward to driving more well-deserved awareness to our clients.”
Erb LoVullo lives in Lafayette, CO, with her husband and daughter. She will work in Verde’s flagship office in downtown Boulder.
Verde Brand Communications works with more than 40 brands in the outdoor, active lifestyle, cycling, snowsports, action sports, consumer electronics and wellness markets. It has offices in Durango and Boulder, CO, Jackson, WY and Sun Valley, ID.
