UFC, the mixed martial arts organization, announced that Venum, the maker of combat sports apparel and accessories, will become UFC’s new exclusive global outfitting and apparel partner starting in 2021. The deal will take effect in April 2021 after the current deal with Reebok expires.

The deal was brokered by IMG’s licensing business which exclusively represents UFC.

UFC athletes will debut the new Venum-designed UFC Fight Kits inside the OctagonÒ in April 2021. To coincide with this debut, Venum-designed apparel will be made available at retail outlets worldwide and online at UFCStore.com, UFCStore.eu, UFCStore.com.au and Venum.com.

UFC’s outfitting policy is administered through its Promotional Guidelines Compliance program. UFC will adjust the pay scale tied to its Promotional Guidelines Compliance program which will result in across-the-board increases for all athletes effective April 2021.

UFC’s existing outfitting and apparel partnership with Reebok expires in March 2021. Reebok will continue to serve as the official footwear provider of UFC through the end of the next calendar year.

“We’re pumped that Venum will be joining us as our new exclusive global outfitting and apparel partner,” said UFC President Dana White. “Venum is an Iconic combat sports brand that understands the unique needs of MMA athletes. Franck Dupuis and his team at Venum have the technical knowledge and experience that will produce world-class UFC Fight Kits and apparel. We’re looking forward to collaborating with them on this next evolution of UFC’s outfitting program.”

“Joining UFC as their official outfitting and apparel partner means a great deal to the Venum team,” said Franck Dupuis, Venum Founder and CEO. “Venum is a brand that has grown alongside the sport of MMA as it has exploded in popularity around the world. We are both proud and grateful, as this agreement signifies the success of our journey over the past fifteen years. At Venum, we are ecstatic to write the next chapter in our history.”

Added White: “We appreciate the partnership with Reebok over the past six years. It was a groundbreaking deal that elevated both of our brands. We’re pleased that Reebok will continue with us as the official footwear provider of UFC through 2021.”

Photo courtesy Venum