Northwave moved into the snowboard category by launching Venue Snowboards into its portfolio of brands (Northwave boots, Drake bindings, Bakoda accessories). The line consists of 8 board series, of which 2 are dedicated to women, and is backed by a pro team. In an effort to create a point of difference on retailer’s board walls, the line features no graphics on the top sheets, just colors. The graphic story is kept for the bases.