Veltec Sports, which markets and distributes cycling brands, appointed Charlie Allen to the position of outside sales representative for the state of Florida. 


With over 10 years experience in outside sales in the bicycling industry, Allen has worked with Specialized Bicycle Components, Cannondale Bicycle Corporation and Raleigh America.  He has a Bachelor of Science degree in Business Administration from Lynchburg College.


“We are pleased to have Charlie on board.  His excellent work experience and passion for the cycling industry make him an excellent fit with the Veltec Team,” said Managing Director, Josh Greenberg.


The Veltec Group is an international group of companies that markets some of the world’s finest cycling brands in North America and Europe. Veltec and its quality product lines have helped cyclists enjoy their passion for cycling for over for 30 years.


Veltec Sports exclusively markets Sidi in the US, and Colnago, Descente, Enervit, Shebeest and Vredestein in both the US and Canada.


Veltec Benelux exclusively markets BMC, Cervélo, Concorde, Intense, Wilier, Cyclefit, Cyclops, Descente, Easton, Enervit, Pariba, Profile, Sidi, SMP, Speedplay and Ultima in the Netherlands, Belgium and Luxemburg.