Lutz Vetter is the new Export Manager for VAUDE. He will be taking over the direction of international sales starting May, 2005. According to VauDe, In this position he will be able to apply the international sales expertise gained over the many years spent working for sporting goods labels Reusch and Quiksilver.
As Country Sales Manager at Reusch, he was responsible for the development and execution of market specific strategic sales initiatives in many regions of Europe and Latin America. At VAUDE he will continue to expand the international sales network and promote the continually increasing success of international sales, which at this time make up approximately 40 percent of VAUDE total sales.