Vasque trail footwear named Pinnacle Outdoor Group as its 2016 Sales Agency of the Year for growing the brand’s sales in New England 65 percent.
The award also honors Pinnacle for providing impeccable customer service in their northeastern territory.
“Pinnacle Outdoor Group continues to thrive by assembling the best possible team, and working closely with our dedicated retail partners and industry-leading brands,” states Hal Ellms of Pinnacle Outdoor Group. “Vasque has a legacy of success that few can claim. In the 20-plus years we have represented the brand, we feel the current management and production teams are the best we’ve seen, and that they will only continue to get better.”
Vasque’s decision was extremely difficult this year due to the fact that nearly every agency posted double-digit increases in sales. Pinnacle Outdoor Group led the pack with 65 percent growth. In addition to this exceptional growth, the team also put forth the extra effort to provide outstanding customer service and deliver Vasque’s brand message to their valued northeastern consumers.
“Deciding on Agency of the Year is always a tough decision for Vasque,” says Chris Miller, North American Director of Sales for Vasque. “Our criteria includes assessing if the agency met growth objectives, had positive management of their respective territories, and created initiatives to promote the Vasque brand.”
In addition to Vasque, Pinnacle Outdoor Group represents Darn Tough, Mountainsmith and Forsake. Their agency has a strong team of outdoor industry veterans that include Hal Ellms, Ben Winther, Sarah Miller, Rebecca Scholand and Adam Shapiro.Their territory covers New England and parts of the Mid-Atlantic including New York, Pennsylvania and New Jersey.
“Hal and his team of outstanding sales reps represent Vasque in a way that elevates not just external sales, but the brand as a whole,” Miller says. “Being nominated as Vasque Agency of the Year among the talented sales force we currently have is a tremendous industry honor and one which is well deserved.”
Founded in 1964, Vasque is owned by Red Wing Shoe Co. of Red Wing, Minn.
