Red Wing Brands of America, Inc. issued a statement confirming the discontinuation of the Vasque outdoor boot brand.
“Together, we have done remarkable things across the outdoor industry,” said Red Wing in the statement. “But, this market has changed dramatically, particularly over the last several years. What consumers seek and how they want to both shop and buy have changed dramatically. These changes have forced us to re-evaluate our business proposition and opportunity. We have, therefore, made the difficult decision to sunset the Vasque brand and our outdoor business as we know it today.
The company continued, “This is not a decision that we took lightly. In fact, we evaluated many possible strategic paths. In the end, however, we do not believe that there is a viable path forward. With limited resources, we believe it is best for us to focus on the incredible opportunities we see in our core business and brands at Red Wing Shoe Company.”
Red Wing Shoe did not disclose the timing of the closure, noting that it would “continue to operate the Vasque website for the time being.”
Vasque is based in Minnesota and was founded in 1964.
Image courtesy Vasque
