Varsity Brands, the parent of BSN Sports, Varsity Spirit and Herff Jones, announced the launch of a campaign, Impact Now, in anticipation of the 2020/21 school year. Impact Now leverages Varsity Brands’ scale to offer administrators, faculty and coaches with a digital playbook and related resources that advance school health, safety and emotional and physical needs of students in both physical and virtual classroom settings.

Adam Blumenfeld, Varsity Brands’ CEO, stated, “While considerable uncertainty remains to how and when students will return to class, Impact Now will ensure that school administrators and their staff are equipped with a digital playbook that provides resources, inspires ideas and implements solutions for schools across the country based on spirit, hope, engagement and a true sense of community. This is the core of the Varsity Brands mission, and we are uniquely poised to deliver on this promise even amid the ongoing COVID-19 Pandemic.”

Blumenfeld continued, “Doing so, however, will require thoughtful, practical programming and digital tools that are equally applicable to schools in a physical or remote learning environment. Impact Now delivers on this promise while lending additional scale and resources to the digital tools we have already deployed over the last several months amid the COVID-19 Pandemic. These programs have already had an extraordinarily positive influence on students and their practical utility is proven. We are eager and excited to build on their success through the Impact Now initiative.”

Through this program, schools can participate by downloading the free comprehensive Administrators Playbook outlining the resources and products available across Varsity Brands to elevate the student experience this Fall:

  • Health and Safety Resources: Customizable face masks and wall and floor signage featuring schools’ mascot and school colors are now offered to help schools drive spirit while encouraging safe practices. Hand sanitizer and thermometers are also available.
  • Social and Emotional Learning (SEL): As an extension of the Varsity Brands Believe in You Program, a student empowerment program rooted in SEL competencies for grades 3-to-12 has been developed to help students process emotions and dislocation at this uncertain time.
  • Together As One Halftime Performance: For schools participating in fall sports, the Together As One Halftime Performance will include a fully-arranged, designed and choreographed marching band, cheerleading and dance team performance available free to any school exploring field show options for the 2020/21 school year.
  • School Spirit Programs: Customized products provided through Unity Shops to unify schools and communities as well as resources outlining Pep Club creation, Virtual Spirit Kits and E-Cards for staff to connect with students are available for free to renew school spirit.

In anticipation of National School Spirit Day on September 18, 2020, schools that participate in Impact Now will be entered into a drawing for school branding products including the grand prize of professional school branding from Varsity Brands VIP Branding team. More information is available here.

Varsity Brands is a portfolio company of Bain Capital Private Equity.

Photo courtesy Varsity Brands