VanMoof has hired Gillian Tans as president. She accepted the position effective immediately.
Tans was previously CEO of Booking.com. During her 20-year tenure, she oversaw the company’s expansion. While working at VanMoof, she realized the vision of making e-biking a default mode of transportation. As president, Tans will lead the company’s management team and oversee business operations.
“Born and raised on a bike, I’ve seen firsthand how riding opens cities up. As a dedicated VanMoof rider myself, I’ve been following Taco and Ties’ journey over the years, and I’m thrilled to play a part in scaling this unique brand at such an exciting moment,” said Tans.
Founders Taco and Ties Carlier have worked closely with Tans since she first invested in the company. Over the years they developed a high regard for Tans’ managerial and executive expertise. Her appointment will allow the Carlier brothers, who remain co-CEOs, to focus on long-term strategy. The company’s decision to introduce the role of president is the result of operational planning and marks the next phase in the company’s growth.
Photo courtesy Gillian Tans
