Vail Resorts Inc. reported certain ski season metrics for the comparative periods from the beginning of the ski season through January 8, 2017, and for the prior-year period through January 10, 2016.
The reported ski season metrics are for its North American mountain resorts, adjusted as if Whistler Blackcomb was owned in both periods using actual exchange rates in each applicable period. The metrics also exclude results from Perisher and urban ski areas in both periods.
Vail Resorts showed that:
- Season-to-date total lift ticket revenue at the company’s North American mountain resorts, including an allocated portion of season pass revenue for each applicable period, was up 4.3 percent compared to the prior-year season-to-date period.
- Season-to-date ski school revenue was up 1.5 percent and dining revenue was down 6.4 percent compared to the prior-year season-to-date period.
- Retail/rental revenue for North American resort store locations was down 2 percent compared to the prior-year season-to-date period.
- Season-to-date total skier visits for the company’s North American mountain resorts were down 13.2 percent compared to the prior-year season-to-date period.
Commenting on the ski season to date, Rob Katz, CEO, said, “The 2016/2017 ski season got off to a slow start across our U.S. resorts due to poor early season conditions that reduced visitation, particularly among our local guests. We had much more normal conditions at our U.S. resorts in the holiday period between December 19, 2016 and January 8, 2017 during which time we saw strong visitation from our destination guests and growth in lift revenue and in each of our ancillary revenue lines, with ski school performing particularly well. Results at Whistler Blackcomb have also been strong, with increases in visitation and revenue at the resort compared to the prior record year.”
Photo courtesy Vail Resorts