USA Volleyball (USAV), the National Governing Body for volleyball by both the United States Olympic Committee (USOC) and the Federation Internationale de Volleyball (FIVB), has retained Zito Partners and InterperformancesUSA (IPZ) to assist in its branding and marketing efforts.
USA Volleyball’s mission is to lead, serve and grow all areas of the sport of volleyball from grassroots participation to international competitive excellence. USAV consistently produces world-class athletes that comprise the USA teams competing in the Olympics, Paralympics, and FIVB World events. Both the U.S. Men’s and Women’s Indoor National Teams are currently ranked #2 in the world.
In the 2016 Olympic Games hosted in Rio de Janeiro, Brazil, three of the U.S. teams medaled: Men’s Indoor, Women’s Indoor, and Women’s Beach each earned the bronze. The U.S. Women’s Sitting National Team captured its first Paralympic gold medal in Rio. Since 1984, the USA is the only nation to have medaled in every Olympic Games.
In addition to its winning history, USAV is the only volleyball institution that is certified by the U.S. Center for SafeSport. This allows its athletes of all ages and skill levels to be assured of a culture of safety and support through awareness, education and training programs.
“We, at USAV, are very excited to be partnering with Zito Partners and InterperformancesUSA for our branding and marketing efforts,” said Jamie Davis, CEO of USA Volleyball. “As the number one high school team participatory sport for girls and the fastest growing NCAA varsity sport, volleyball’s scale is misunderstood. I am convinced that by working with Bob Zito and his team, we will be able to effectively grow the awareness and excitement of this amazing sport as we groom our Olympians for years to come.”
“USAV is an amazing organization with a phenomenal product and some of the most skilled athletes in the world,” said Robert Zito, Founder of Zito Partners and Managing Partner of InterperformancesUSA. “We are both honored and excited to have the opportunity to work with Jamie and his team to help build this brand and develop lasting, meaningful corporate partnerships for the organization.”