USA Swimming reported it extended its partnership with Speedo through December 31, 2024.
A partner of USA Swimming since 1985, Speedo’s continued commitment includes naming rights and event support for Sectionals, Junior National Championships, Winter Junior National Championships, and providing product and program support for learn-to-swim programs connected to USA Swimming and the USA Swimming Foundation.
“Speedo continues to be an extremely valued partner to us,” USA Swimming president and CEO Tim Hinchey III said. “Their commitment to athletes and coaches from grassroots through elite competition helps to propel our sport forward. And their continued focus on providing better access to water for more children in underserved communities is a value we proudly share. For over 35 years, we have stood next to Speedo, and we are excited to foster this important collaboration through 2024.”
“We are thrilled to continue our 38-year partnership with USA Swimming,” added Matt Rock, president, Speedo North America. “Our shared values of safety and access to water for all are perfectly aligned. The extension of this partnership amplifies all our efforts, ensuring a safe environment for athletes, coaches and those just learning to swim so that we can support the next generation of swimmers.”
Speedo holds certain exclusivity for the technical swimwear product category and will use merchandise vending and activation rights within the Toyota AquaZone at the U.S. Olympic Trials, Swimming in Indianapolis, in June 2024.