Escalade, Inc. has inked a new partnership for its U.S. Weight subsidiary as the official U.S. distributor of Adidas Fitness accessories.
As part of the deal, U.S. Weight formed a strategic partnership with RFE International, the global licensee of Adidas home fitness, training, yoga, recovery, and strength accessory products. This addition bolsters U.S. Weight’s portfolio of fitness brands, including Lifeline Fitness, U.S. Weight and The Step.
“We are excited to add Adidas Fitness to our robust lineup of fitness brands,” said Bob Guinn, general manager of U.S. Weight. “This partnership represents a significant milestone for us as we continue to expand our offerings in the fitness category. Adidas is a globally recognized brand synonymous with excellence, and we are excited to bring their high-quality fitness products to U.S. consumers.”
“U.S. Weight’s addition to our family of global distribution partners is a very exciting one for RFE International, and we’re thrilled to appoint them as our new U.S. distributor with responsibility across our Adidas Accessories portfolio,” said Craig Hoskins, NAM general manager, RFE International. “Not only do we see U.S. Weight as a key strategic partner for the development and expansion of our Adidas Training accessories product line, together with the full resources of Escalade Inc., we’re exceptionally confident in their focus and determination to support and service the U.S. consumer through their deep network of retail partnerships.
Hoskins added, “Their commitment to retail excellence and customer satisfaction aligns perfectly with our values, and we’re confident that this partnership will enhance the experience for our U.S. customers, retailers and end-users alike. With exciting new product development and a trusted partner in U.S. Weight, we look forward to ensuring Adidas is the go-to accessories brand for all sports and fitness enthusiasts across the U.S. for years to come.”
Adidas Fitness products will be distributed immediately. By January 2025, they will be available through select retail partners, fitness specialty stores and online.
U.S. Weight’s product range includes fitness weight sets, aerobic steps, umbrella bases, canopy weights, crowd control products, and tractor wheel weights, all made domestically.
Escalade’s brands include Brunswick Billiards, StigaTable tennis, Accudart, Rave Sports water recreation, Victory Tailgate custom games, Onix Pickleball, Goalrilla basketball, Lifeline fitness, Woodplay playsets, and Bear Archery. Escalade’s products are available online and at retailers nationwide.
Image courtesy Escalade
